One might think that in the music industry, marketing is a thing for labels and for managers to think about. Whilst there is a lot of noise out there, it doesn’t mean that you shouldn’t be doing it. Your content marketing gives your fanbase yet another reason to follow you, documents your career and strengthens your brand.
5+1 reasons to use live streaming for bands
Are you human? Sounds like a stupid question, right? Well, guess what, the person on the other end of the screen is also a human. You are a human. Each person in your band is a human, with a face and a voice. Live streaming your event will add to your brand’s band the component that is missing: connection.
Every time we talk about musicians or music we think of an audience. Who are the listeners? Who is buying the music? We rarely talk about belonging. Although, essentially, that’s what a genre of music does to an individual: It creates a sense of belonging. Building a community around your band essentially allows you to control your efforts on holding your audience in. How many friends have you made because you like the same bands or at least the same genre of music?